Wednesday, October 24, 2012

Firm Update: Fighting to end hunger

Waynesburg University stands on the core values of faith, serving and learning. It's magic when students can combine this trifecta and benefit the community. Last month, our wonderful firm worked with the Greater Pittsburgh Community Food Bank to combat this issue:


Waynesburg University public relations students in PRSSA’s Firm successfully launched a campaign in September designed to increase awareness of the hunger needs of Greene County residents and persuade community members to donate, volunteer and speak out against hunger. Students assisted the Greater Pittsburgh Community Food Bank to promote Hunger Action Month in September through a 30 Ways in 30 Days calendar that informs people how to end the hunger crisis and through the design of fliers placed in Waynesburg businesses.

One in seven of Greene County’s neighbors struggle with hunger and it is our mandate as a student-run firm with a mission of serving the community to help put an end to this crisis.

“When the opportunity arouse for the Firm to help with the Greater Pittsburgh Community Food Bank we were thrilled at the chance to make an impact,” said Renee Bamford, firm director. “Waynesburg’s community has offered so much to the university and as public relations students we want to make a real impact for a worthy organization.”

Public service announcements were aired on 99.5 The Hive informing the community as to how they can help end hunger. At Harvey Grange’s Produce to People, PRSSA’s Firm and 99.5 The Hive aided the food security partnership by promoting the nationwide Hunger Action Month.

An emergency food drive was held on September 21 outside of the courthouse steps in Waynesburg that collected more than 10,000 pounds of food. Firm members designed and distributed handouts informing the community how to donate through a virtual food drive.

After evaluating the most effective way to inform residents of the services offered with the Greater Pittsburgh Community Food Bank and ways to help out, students designed church bulletin inserts that were distributed to churches throughout Greene County.

“This is only the beginning to a growing relationship,” Bamford said. “Every day we are developing new ways to help end hunger in Greene County and we guarantee that a true difference will be made.”

The Firm’s efforts to assist Fighting Hunger in Greene County continues with the promotion of bringing canned goods to Greene County polling locations to show the need to solve the hunger crisis during elections.

Well done, firm members! Keep being awesome!

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